Mechanical Requirements
We are a completely electronic publishing company. All of our products are produced through the computer. AIR, Inc. has an art department that can handle your design needs for print and web. Let Kit Darby know that you will be requiring design work when you discuss your ad contract. If you want to send your own ad see the following production notes below:

    Airline Pilot Careers Magazine: Black & White and 2-Color Screened film negatives, to size, right reading, emulsion side down, 133 line screen are required for best reproduction. In the case of 2-color, material must be color separated. Second color consists of tints of process colors only, NOT a PMS color. Photos to be stripped-in or scanned in will be billed to advertiser, as well as film or any additional work involved to complete preparation of ad. To ensure quality, publisher must have 1 color proof pulled on publication stock to accompany all material. A Chromalin is preferred. You can send a file electronically. Please call 800 538-5627, ext. 120 for specifics.

    Airline Pilot Job Monthly Newsletter: Black and white hard copies, electronic eps files (call 800 538-5627, ext. 120 for specifics), or text for us to produce the ad are suitable.

4-Color and Covers
Supply color corrected screened film negatives, to size, right reading, emulsion side down, 133 line screen, 1 complete color proof, proofed with standard AAAA/MPA offset process colors, 4-color wet, Yellow-Blue-Red-Black on publication stock. Proofs must be supplied in accordance with SWOP density standards. The density of ink coverage should be no greater than 280% for all 4-color ads.
Publisher and printer will not accept quality responsibility when color proof is less than a Chromalin or Fuji or when color proofs are not submitted. Color proofs should be made to SWOP standards.

Ad Sizes
Magazine ad sizes available:

  • 1/6 page horizontal: 4 1/2" x 2 3/8"
  • 1/6 page vertical: 2 1/8" x 4 3/4"
  • 1/4 page horizontal: 4 1/2" x 3 5/8"
  • 1/3 page square: 4 1/2" x 4 3/4"
  • 1/3 page vertical: 2 1/8" x 9 5/8"
  • 1/2 page horizontal: 4 1/2" x 7 1/4"
  • 1/2 page vertical: 6 3/4" x 4 3/4"
  • 2/3 page vertical: 4 1/2" x 9 5/8"
  • Full page no bleed: 8 1/4" x 10 7/8"
  • Full page bleed: 8 3/8" x 11 1/8"

    Please double-check your ad sizes with the information above. Wrong film size is of the main reasons for incorrect or low-quality ads in the final printed material.

  • Classifieds: 1 col (2 1.8") x X" Tall (priced per inch)
    • Available for Web and print
    • 1" minimum/5" maximum

Other books and publication ad sizes available:

  • 1/2 page horizontal: 7 1/4" x 5"
  • Full page no bleed: 8" x 10" (live area); 8.5" x 11" (trim)
  • Full page bleed: 8 3/4" x 11 1/4" (8" x 10" live area)

Newsletter ad sizes available:

  • Inserts: 1/3 page; 2/3 page—Call for availability, sold on a first-come basis. Inserts are provided finished and printed by the advertiser on 20# bond paper by the 6th of each month. Again, you MUST call for availability before sending an insert.
    • Rates based on frequency
  • Classified Employment ads: 1 col (2 7/16") x X" Tall (priced per inch)
    • Available for Web and print
    • 1" minimum/5" maximum
    • Rates are per column inch

Ads on disk?
Please include all necessary graphics and fonts. Call for specific information about your situation.
AIR, Inc. will not be responsible for the quality of customer ads submitted on disk nor will AIR, Inc. hold up a magazine due to incomplete files, font conflicts, graphic problems, etc. We accept ads on cd, zip (Mac formatted), diskette, or via e-mail, depending on the size.

Film Storage
All film will be held for one year from date of publication and then destroyed unless otherwise requested in writing.

Web Ads
468 X 60 pixels and 400 X 50 are our standard size (three frames maximum, 15k maximum file size). Other sizes are available including 234 X 60 (three frames maximum, 12k maximum file size), 120 X 90 (three frames maximum, 10k maximum file size), and 125 X 125 (three frames maximum, 10k maximum file size). Check with Kit Darby to see what sizes we have available in the sections you are interested in.

Rates & Commissions
Space costs are agency commissionable at 15% of gross, net 10 days from invoice date. Accounts are subject to a late payment finance charge computed at 11/2% per month (18% annually) on any balance 60 days or more after billing date.

  • Special position: Add 10% per issue
  • Three Color Rates: For advertisements using three process colors, add 10% to the 2-color rate, per issue
  • Inserts: Space Charges
  • 1-page furnished insert: B&W earned rate
  • 2-page furnished insert: B&W earned rate less 10% per page
  • 4-page furnished insert: B&W earned rate less 20% per page
  • 8- or 12-page insert: B&W earned rate less 30% per page
  • Reply cards of less than 40 square inches per side, furnished per publishers specifications: B&W earned 1/2 page rate. Must be accompanied by minimum 1 page RPB advertisement.


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To advertise, contact Claudia McGinnis at 800 538-5627, ext. 150.