The Go Forward Plan is Continental's blueprint for success. This evolving, four-point plan helps the company define and communicate its goals. Since its inception in 1995, the go Forward Plan has catapulted the company to new heights of service excellence and record financial performance.

Achieve top-quartile industry margins. Grow the airline where it can make money, and improve the mix of "coats and ties" versus "backpacks & flip-flops." Expand international-airline alliances and continue eliminating non-value-added costs.

Reduce interest expense, develop our franchise hubs and lay the foundation for future growth. Focus on the fleet plan and develop hub real estate. Generate strong cash flow and improve financial flexibility.

Have and industry-leading product we are proud to sell. Rank among the top of the industry in the four key D.O.T. measurements: on-time arrivals, baggage handling, complaints and involuntary denied boardings. Keep polishing the company's image and improving the product.

Have a company where employees enjoy coming to work every day and are valued for their contributions. Treat each other with dignity and respect. Focus on safety, make employee programs easy to use, and keep improving communication. Pay compensation that is fair to employees and is fair to the company.